Social Media Marketing
Revitalizing an Old Station
When Michael Sciore purchased the radio station La Mega 105.7FM in Philadelphia, he had one goal in mind: to make the station hot and fresh again. Previous ownership of the station left it stagnant in the market for many years and it struggled to attract large audiences to their events.
In August of 2016, La Mega hired TRU57 to help integrate the American and Spanish cultures together to reach a broader audience.
Their goal: Keep their core Latino demographic of listeners from age 35-44 while growing their younger segment of 25-34 and to introduce more Americans to their station through events.
We conducted lifestyle and demographic research and found that younger listeners prefer different styles of Spanish music than older listeners. Through suggested changes to their radio programming and song choice, coupled with an 8-month social media campaign, we were able to increase their fan base and drive more diverse audiences to their weekend events and concerts.
As a result, La Mega not only has a frequency in Philadelphia, but is now broadcasting in Atlantic City, and Vineland.
September 2016 - June 2017
Station Listeners: +20%
Post Engagements: +66%
Social Media Fan Base: +159.5%
25-34 Age Segment Growth: +5.8%
Partners with Cuba Libre
Through our work with La Mega, they landed a partnership with Cuba Libre in Atlantic City to host their Friday Night Events. TRU57 developed a Instagram story leading up to one of their events and other marketing collateral.
TRU57 worked hand in hand with La Mega's office contractors to create an office environment consistent with their brand. This included selecting everything from paint colors, to furniture, accessories, pictures, and creating and installing this one-of-kind featured mural wall:
TRU57 worked along with Intertech Media to develop and build a new website for La Mega. Layout, brand colors, and design was provided by TRU57, and the build-out was lead by Intertech Media.
Other Design Projects Include:
Social Media Post Images