Coronato Property Group

Disciplines

Branding

Graphic Development

Web Design

Cinematography

Merch & Promotional

Direct Mail Campaigns

Trade Show Display

Social Media

It Started With a Logo

Chris Coronato came to us in 2016 needing a full re-branding for his real estate company, Coronato Property Group. We started with the design of his iconic lions head door knocker logo, and from there, since then, we have helped to develop his brand into what it is today.

He wanted a brand that portrayed strength, comfort, elegance, and power. In addition, combining his passion of racing into real estate presented a fun challenge; to brand him as the "Racing Realtor." In collaboration with Framework Design Group, we designed and wrapped his corvette into an incredible, eye-catching, branding machine. Take a look at the video below to see the process:

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Additional Video Work

In addition to filming the process of wrapping his vehicle, we also filmed and edited the 30 second intro for his Racing Realtor YouTube Channel.

Web Development

We recently designed and developed a new website for Coronato Property Group showcasing his portfolio, newsletter, and information related to his Racing Realtor division.

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View Site

Additional Projects

We have worked with Chris on countless projects and ideas, and of all our clients, he truly embodies what it means to think outside the box. Here is a list of some of the many projects we have taken on since working with Chris:

  • Logo Design

  • Business Card Design

  • Folder Design

  • Flyer Design

  • T-Shirts & Hats

  • Custom Engraved Lion's Head Keychains

  • Social Media Post Design & Cover Photos

  • Custom Wine Bags

  • PDF Presentations

  • Promo Videos for Racing Realtor

  • Newsletter Design

  • Door Hanger Design

  • Trade Show Booth Design: Including Tent & Sidewalls, Tablecloth, Retractable Banners, Teardrop Banners, and Hanging Banners.

  • Direct Mail Campaigns: Including postcard design, envelope design, and mailing

Promotional Items

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Client Testimonial

 
 

Subaru of Cherry Hill

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Disciplines

Commercial Video Production

Copywriting

Re-Branding

Problem

Subaru of Cherry Hill has always been known by their tagline, “The only deal we can’t beat is the one we don’t know about.” This has led to attracting customers who have been purely price conscious without recognizing the other value benfits the dealership provides. In addition, they have struggled to separate themselves from the long-held belief that they belong to the Cherry Hill Triplex; even though they are a single-owned dealership, and have been for over 15 years. The dealership wanted to continue providing great deals for their customers, but they also wanted to create more loyalty within the community. Subaru of Cherry Hill management hired us to re-brand their dealership with a message that reflected the Cherry Hill community they are located in and showcase the values they hold such as family, community, and home. It was also important to “bridge the gap” between Philadelphia and Cherry Hill, and show the versatile landscapes that make the area so unique.

Solution

  1. Create a refreshed logo that represents a re-launch of who they are as a dealership, and shows that they are separating themselves from the traditional car dealership stereotypes and the triplex.

  2. Create new tagline, mission, and vision statements that embrace a new way of thinking which is centered around customer service and community.

  3. Create new commercials that were relatable and use locations in Cherry Hill that customers could easily recognize and connect to.

  4. Highlight the message that what you get out of a vehicle is just as important as what goes in it. Connect the safety and reliability of Subaru vehicles to the adventure and versatility of the community.


The Logo

 
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Old Logo: Left | New Logo: Right

 
 
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Symbolic Logo

 

The logo is a new take on the old version of the logo. Refreshing it to give it a more modern feel. The symbolic logo was created to be used as an icon that could be easily recognized and used for things like social media, stickers, and flyers. The logo shows that Subaru of Cherry Hill is not eliminating their roots, but instead, enhancing them and moving towards the future.


Tagline, Mission, and Vision

Tagline: Your Friendly Hometown Retailer

Mission Statement: To retail and service quality automobiles at fair prices, by empathetic professionals who are committed to exceeding the expectations of our customers.

What We Believe: We believe that our dealership is an integral part of the community and our goal is to provide an environment in which our customers, employees and vendors feel welcome, appreciated, and a part of something greater than ourselves. No matter where you live, Subaru of Cherry Hill will always be your friendly hometown Subaru retailer.

What You Can Expect: We realize that your time is your most valuable asset. At Subaru of Cherry Hill, you should expect to be treated with candor, respect, courtesy, and urgency. Whether you are making a purchase, servicing your vehicle or just exploring, our friendly and knowledgeable staff is at your service.


The Commercials

30 Second Commercial

15 Second Commercial

Commercial Results:

Delivered through NBC Platforms

January 2019:

Delivered Impressions: 155,001

Clicks: 3,193

Click-Through Rate: 2.06%

February 2019:

Delivered Impressions: 152,672

Clicks: 3,085

Click-Through Rate: 2.02%

March 2019:

Delivered Impressions: 100,958

Clicks: 1,128

Click-Through Rate: 1.12%

April 2019:

Delivered Impressions: 203,904

Clicks: 6,006

Click-Through Rate: 2.95%

National CTR Average: .13%

Final Words

Although the brand refresh was well received by research tested focus groups, the employees of the dealership, and management - ownership was not open to moving forward with all of the changes and unwilling to refresh the long-standing original brand image. The commercials were successfully rolled out, however, the logo, tagline, and new mission were not, providing inconsistent messaging across all platforms and a launch that was not in alignment with the initial scope of work and intention.

Ardiente

Disciplines

Web Development

Cinematography

Photography

A Restaurant in Old City Philadelphia

Ardiente was prepping to be the hottest new restaurant in Old City Philadelphia. Before their launch, Ardiente hired TRU57 to create their website, develop a short promo video, and capture the essence of their "Chino Latino Street Flavors" through mouth-watering photography.

Visit Site

Watch the Promo

Photography

The images that were taken were intended for use through the website gallery and social media.

Fools Roll

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Disciplines

Live Social Media Event Capture

What Is Fools Roll?

Fools Roll is a true-to-life cannonball-run event for those with an adventurous heart and who love to have fun. It is a four day event that starts in Austin, TX and ends in Las Vegas, NV. The goal? Be the fastest team to travel from Austin to Vegas while dressed in crazy costumes and completing challenges along the way.

At the start of the event, each team "clocks in" with their start time, and then begin their journey to Vegas. The top three teams who drive from Austin to Vegas in the shortest amount of time will be crowned winners of $16,000 in cash prizes. Other small prizes are awarded for things like "best costume", "best photo", "best story", etc.

Contestants who enter spend months planning their team name and theme, buying costumes, and getting their car ready for the event. Each team is required to have a car valued at $2,000 or less before the start of Fool's Roll. This event is definitely not for the faint of heart or easily offended.

What We Did

TRU57 had the best job of all: capturing all the craziness of the event live through social media!

Pre-Event:

We started an Instagram page for the event in order to leverage our use of social media and engage with the audience.

Our Role During Event:

Capture photos, videos, and more and post them through the Fool's Roll Instagram and Facebook pages.

Capture live Instagram stories and monitor and respond to comments and engagement.

Follow participants through social media along their journey to Vegas and re-post photos and videos that contestants were posting on their personal pages.

Manage communication between teams via the Fool's Roll official email thread and pull "post-worthy" content from their emails.

Send teams their official team photos.

The Results

The following results compare year 2018 to the previous year.

Previous Year (2017)

- No Instagram Page Existed

- 4,157 fans on Facebook

- Likes: 592

- Comments: 44

- Shares: 10

- Number of Posts During Event: 35 (Facebook Only). A majority of the posts were the official team photos. Few photos existed during the drive to Vegas and during the remainder of the event.

The 2018 Results

Facebook

Page Likes: 5.2% Increase

Total Image Posts: 6.1% Increase

Image Likes: 73.5% Increase (2,238 Total)

Video Views: 4,630 Total

Comments: 166 (73.5% Increase)

Shares: 107 (90.7% Increase)

Reach: 10,563

Page Views: 5,208

Post Engagements: 29,295

Page Follows: 239

Instagram

Followers Gained: 641

Total Image Posts: 90

Image Likes: 3,106

Video Views: 2,608

Comments: 73

Instagram Stories

Four stories were developed, each story corresponding to each day of the event. The stories are currently saved in the Highlights section of the Instagram page. Stories include a combination of video clips, photos, and text graphics.

Day 1 Story: 54 Frames, 170-306 views/frame

Day 2 Story: 25 Frames, 181-282 views/frame

Day 3 Story: 6 Frames, 204-228 views/frame

Day 4 Story: 33 Frames, 171-241 views/frame

 
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Featured Posts

Throughout the course of the event, several Fool's Roll posts appeared on Instagram's "Featured" page, also known as the Explore Tab, or "Popular Posts". Getting on this page can trend the account or make it "viral" for a short period of time. To the left are the screenshots of the posts which appeared in the Explore Tab.

La Mega 105.7FM

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Disciplines

Brand Development

Social Media Marketing

Web Development

Graphic Design

Revitalizing an Old Station

When Michael Sciore purchased the radio station La Mega 105.7FM in Philadelphia, he had one goal in mind: to make the station hot and fresh again. Previous ownership of the station left it stagnant in the market for many years and it struggled to attract large audiences to their events.

In August of 2016, La Mega hired TRU57 to help integrate the American and Spanish cultures together to reach a broader audience.

Their goal: Keep their core Latino demographic of listeners from age 35-44 while growing their younger segment of 25-34 and to introduce more Americans to their station through events.

We conducted lifestyle and demographic research and found that younger listeners prefer different styles of Spanish music than older listeners. Through suggested changes to their radio programming and song choice, coupled with an 8-month social media campaign, we were able to increase their fan base and drive more diverse audiences to their weekend events and concerts.

As a result, La Mega not only has a frequency in Philadelphia, but is now broadcasting in Atlantic City, and Vineland.

Campaign Results

September 2016 - June 2017

Station Listeners: +20%

Impressions: +140.9%

Post Engagements: +66%

Social Media Fan Base: +159.5%

25-34 Age Segment Growth: +5.8%

Partners with Cuba Libre

Through our work with La Mega, they landed a partnership with Cuba Libre in Atlantic City to host their Friday Night Events. TRU57 developed a Instagram story leading up to one of their events and other marketing collateral.

Office Modifications

TRU57 worked hand in hand with La Mega's office contractors to create an office environment consistent with their brand. This included selecting everything from paint colors, to furniture, accessories, pictures, and creating and installing this one-of-kind featured mural wall:

Web Development

TRU57 worked along with Intertech Media to develop and build a new website for La Mega. Layout, brand colors, and design was provided by TRU57, and the build-out was lead by Intertech Media.

Visit Site

Other Design Projects Include:

Station Logo

Social Media Post Images

Event Flyers

Vehicle Decals